Get drawn into an enchanting world of earth’s art in Philadelphia.
People’s fascination with crystals, minerals and other gemstones dates back thousands of years. Many latch on to crystals because of their power to generate wonder and others are drawn to their contradictory physical qualities. It’s precisely because of their transparent but dark appearance and their ability to refract light why many different cultures and societies have ascribed magical powers to these stones.
Beyond their spiritual use or cultural meaning, crystals can be fascinating amulets in their own right. A lot of it has to do with colour, but also the tactile experience. While crystals may fulfill a spiritual need for some, others simply want unusual rock candy to wear. But above all, people are attracted to crystals, minerals and gemstones because of the beauty in their forms and formations.
Tucked away in the charming town of Philadelphia on the West Coast lies a captivating little shop that has become a beacon for collectors, enthusiasts, healers and jewellery lovers alike. Magic Minerals is a treasure trove showcasing the most extraordinary collection of minerals, crystals and gemstones.
From the moment you cross the fragrant threshold, you’re enveloped by an atmosphere exuding wonder and fascination. Although modest in size, the shop boasts an impressive, carefully curated collection that spans an astonishing variety of earth’s beauties. The shelves heave under specimens from every corner of the globe, each uniquely beautiful and steeped in geological history. The vibrant colours and intricate structures of the minerals seem almost magical under the warm glow of the interior lighting. Hence the store’s appropriate name.
An unparalleled selection
There’s something for everyone: from seasoned collectors seeking rare finds to newcomers wanting to discover the allure of earth’s hidden treasures. Amethysts in deep purples, delicate rose quartz, shimmering pyrites and striking malachites vie for attention. Blue Apatite, Aragonite, Bloodstone, Epidote and Zoisite … the list goes on and on. Each piece is accompanied by a detailed description of its properties, origin and significance, making it both a feast for the eyes and ever so educational.
Merging the natural beauty of minerals with artisanal design, Magic Minerals also stocks a variety of raw and polished stones, mineral clusters, home décor and crafted jewellery. Whether you’re after a small, polished stone to carry as a personal talisman, a knock-out bracelet or a statement centrepiece for your home, the shop has something to suit every taste and budget.
A knowledge hub
Owned by Aletta Conradie since 2007, her daughter, Rebecca Minnaar, stepped up to the plate in 2020 to help with the management. Both Aletta and Rebecca are keen mineral enthusiasts who are eager to share their expertise and stories behind the collections.
While the focus is undoubtedly on minerals and crystals, the shop also doubles as a space for community engagement with workshops and events focused on mineral appreciation, crystal healing and geological education.
Spending time browsing this fascinating store is a reminder to all of us that there’s magic beneath our feet.
Magic Minerals, 6 Louw St, Philadelphia; hours: Tue – Sun 9h00 – 17h00; 063 6835544.
